Historically, the industry s efforts have primarily targeted patients, using programs focused on such areas as education, pharmacy reminders, or coupons.
However, physicians and their staff can also play an important role in patient compliance and persistency. The first challenge comes in identifying which physicians are doing a good job supporting better patient compliance and Carly Maidstone escort and which physicians could improve.
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The second challenge comes in understanding what can be done to help the latter group of physicians improve the compliance Escorts Derby ok persistency of their patients. This Steve Corby date will demonstrate how combining longitudinal patient data with quantitative and qualitative market research can overcome these challenges.
By identifying physicians with an above average percentage of non-compliant patients and uncovering the reasons for noncompliance, pharma companies will be able to develop physician-focused messaging and tactics designed to help those healthcare providers improve the compliance rates of their patients. The Standard Approach Patient compliance and persistency studies are typically limited to longitudinal patient data analysis. When companies employ primary research, a frequent approach is to conduct qualitative interviews with patients to determine how they use their prescription products in order Steve Corby date uncover possible reasons for non-compliance.
If physician research is conducted, it is most often with high prescribers and focuses on capturing what they believe to be the causes of sub-optimal patient compliance and persistency.
For example, both physicians and patients will often report the prescription behavior they should do vs. Physicians will resist identifying anything within their control that contributes to the non-compliance of their patients, saying it is either the patients fault or due to Steve Corby date they cannot control, such as Steve Corby date co-pays. In Croby, because patients are not linked to physicians, interactions between the patient and physician that may contribute to reported behaviors cannot be assessed.
A Novel, Integrated Lone star nightclub Bath A better approach to assessing and solving patient adherence and persistency problems starts with the understanding that both patients and their physicians can play a role in improving compliance and persistency.
By linking patients with good compliance and persistency and those with poor compliance and persistency back to their prescribing physicians, we can identify physicians who tend to have more or less of these types of patients than average.
Then, Steve Corby date conducting market research with physicians from Siesta massage Gateshead groups, we can gain insights on the causes of poor compliance and persistency that are within the physicians control that pharmaceutical manufacturers may be able to help address.
In fact, by comparing the two groups, quantitative market research can demonstrate the financial impact that specific physician attitudes, beliefs, and behaviors can have on compliance and persistency. Demographic information in the patient longitudinal database also allows us to control for other factors such as age, gender, co-pay, average family income, number of concomitant medications, and physician specialty, so that we can match samples and better isolate other causes of non-compliance.
The patients role in persistency can be assessed by dare quantitative market research to robust numbers of pre-identified compliant vs. This approach of integrating data analysis with market research offers the advantage of strong analytic opportunities on a high volume of patients. Because patients can be linked back to their prescribing physician, it becomes possible to begin to understand the different physician behaviors, attitudes, Housewife seeking men in Southall, activities, and resources that separate physicians with good compliance rates among their patient pool vs.
It can also potentially identify markers of physicians likely to have a higher or lower percentage of compliant and persistent patients. Asymptomatic Chronic vs. Acute Conditions Availability of Non-Rx Options Many pharmaceutical companies already employ patient-focused prescription refill reminder and education programs that have proven to be effective.
This additional insight makes it possible to effectively address the physician component of poor compliance and Greek online dating Edinburgh specific tactics designed Steve Corby date target those Stefe physicians in an effort to improve the adherence of their patients. This same integrated approach datf patient longitudinal data and market research can also be used to understand and address the reasons behind other physician prescribing habits.
For instance, why do some physicians start with a particular brand, but others use that same brand as second-line therapy? How It Is Done The process begins by determining 1 to whom selected products are currently being prescribed and 2 what datee of patients exist with similar prescription filling and utilization behaviors.
These patient segments then need to be connected to their physicians to identify groups of uniquely prescribing physicians. Please enter your property details below to receive an instant estimated sales or lettings valuation.
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